The Mosaic classification system groups consumers into 11 categories and the 61 types that are listed below. Simply click on the relevant number to see a summary of the particular demographic type.
1 to 16 17 to 32 33 to 48 49 to 61
Mosaic is designed specifically to paint a rich picture of consumers in terms of socio-demographics, lifestyles and behaviour, and provides a detailed understanding of UK society.
It is an essential tool for any organisation that wishes to understand more about UK consumers, and develop successful marketing solutions that are tailored to the needs of the UK marketplace.
We can target your leaflet distribution down to individual round level to give your business total control over your leaflet distribution.
Demographic Categories
Mosaic groups these demographic types into Categories. For more information on Mosaic Demographic Categories, click here.
