Five key elements of success
In order for any leaflet distribution to be successful in terms of generating a decent response rate, four elements have to come together at the same time. This blog summaries these four elements in order to help you to get the most out of your leaflet distribution. Read More…
The benefits of precise targeting
This case study explains how we were able to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering. It shows how careful targeting can improve response rates and also help minimise wastage. Read More…
The great response rate myth
I was recently in a meeting with a sales person from a company who printed and distributed (using Royal Mail) addressed direct response marketing materials. She claimed that this sort of mailing achieved at 10% response rate. If anybody in the direct response marketing world tells you what sort of return you can expect run a mile because they are talking rubbish! Read more…
To share or not to share
Many people often fall into the trap of sharing their leaflet distribution with one or more other companies in order to save money. While this may work for some, it is not always the best way to generate sales for your business. This article discussed the pros and cons of sharing the distribution of your marketing materials. Read more…
