Does your headline sell?
The headline is either the heading that goes at the top of your leaflet. Basically the headline is the first words that the reader sees. It is, therefore, vital that your headline grabs the reader’s attention immediately. If it does not then it is likely that your leaflet will go straight into the bin without ever being read. A simple change to a headline can produce a huge increase in response rates. Read more…
Focus on Benefits NOT Features
It can be useful to understand some of the psychology behind how people make decisions to buy. Basically, people reach a point where they make a decision to buy. The sole objective of your marketing material is to help people to get to the point where they make that decision. No matter how good your product and/or service is, people will not get to the point in their heads where they want to buy from you until they have clearly understood how they are going to benefit from what you are offering them. Read more…
AIDA – A recipe for successful leaflet design
There’s a classic formula used in direct response marketing and it is well worth remembering when you are putting your direct marketing material together. The formula is called AIDA and stands for: Attention – Interest – Desire – Action. Read more…
Understand your target audience
Developing a deep understanding of your ideal customers is a key element of developing a successful direct response marketing campaign. So if you don’t have a very clear idea of your best customers are then get one and quickly! Read more…
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