We are often told by many prospective clients that they have been offered ‘solus’ distribution of their leaflets from anything from £25 to £45 per 1000.
Beware! This is impossible if the distribution company is employing workers and paying the national minimum wage.
On average a good worker can distribute between 80 and 120 per hour, depending on the area being distributed to. This means that really good people will be able to deliver a maximum of 1,000 per day.
If you have been quoted £35 per 1,000 then that means that the cost to them per 1,000 is £30 (if we assume a £5 profit margin, which is very low. That means that they have £30 left to pay for staff, fuel, administration, overheads, etc. If we assume that their overheads cost another £5 then that leaves only £25 to pay their staff at most.
Not only is that over £20 less than the minimum wage (which is illegal) but you have to ask yourself if you would go out in all weathers doing what is a strenuous job for a maximum of £25 per day? Anybody I have spoken to have said they would never work for that sort of money so you have to wonder what is going to happen to your leaflets?
It would be safe to say that if they chose not to deliver half of them then they would make £50 per day. If they chose not to deliver 2/3 of them then they would make £75 per day. These are much more realistic figures and the likelihood is that if you are paying an unrealistically low cost well over half of your leaflets are never going to be delivered.
Do you really want to take that risk? No – then contact us NOW.
