Leaflet distribution is a very powerful part of the direct response marketing toolkit. It is, however, often tarnished with a bad reputation with stories of leaflets being dumped, left at the bottom of stairs, etc. In these circumstances it is little wonder that the industry gets a bad name and that people perceive that door to door distribution is not a good way to attract new customers.
The reality is that nothing could be further from the truth, provided you use a professional, reputable company to distribute your materials and you avoid the ‘cowboys’ who tarnish the reputation of industry.
These articles give you information on you what to look out for and what to avoid in order to ensure that your leaflet distribution and marketing campaign produces the results you deserve.
Beware of low cost leaflet distribution
We are often told by many prospective clients that they have been offered ‘solus’ distribution of their leaflets for £35 or £40. BEWARE! This is IMPOSSIBLE if the distribution company is employing workers and paying the national minimum wage. This article shows you what to look out for and what to avoid in order to ensure that your direct marketing campaign produces the results you deserve. Read more…
Make sure you can track your distribution
If you want to be sure that your leaflets and other marketing materials have been distributed properly then you need to be able to check. This article shows what you should look for from any reputable distribution company. Read more…
Eight common mistakes to avoid
Many companies that use direct marketing to generate sales leads repeatedly get poor results and can’t figure out why. There is a saying that the definition of a fool is a person who keeps doing the same things while expecting different results. Sadly, many people repeat the same mistakes in their direct response marketing campaigns and remain surprised when they don’t get the response they are expecting. Read More…
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