Klaklak Photography experiences increase in photo session bookings by using Distribution Unlimited to target a leaflet campaign in Edinburgh.
Klaklak Photography has established itself as the leader in high end family portraiture for families throughout Edinburgh and the Lothian’s.
Over the last year we have successfully maximized our online marketing strategy to drive more families to our website Klaklakphotography.co.uk and in order to maintain our momentum we switched tactics to a targeted offline marketing strategy.
The Klaklak team believed that to attract new quality customers and further build brand awareness this could be best achieved by designing a new advertising campaign and then using a professional distribution company to execute a carefully targeted campaign.
After investigating online and from references for local and national distribution companies we settled on two company’s one local and one national. Our brief to each business was that we were looking for a company that would work with us like they were an extension of our own internal team providing the same commitment and level of service that we would expect from ourselves. We needed a company that could provide targeted demographic information and would guarantee delivery on time and within budget,
followed up by accurate report information on each delivered area.
Following the meeting with the first company we then met with Distribution Unlimited and it was quickly apparent to the team that this was the company we wanted to work with. They were able to fulfill all our distribution requirements and more and although slightly more expensive than the other company we felt that all the time, effort and print costs we had put into the new campaign would be in safe hands with Distribution Unlimited and provide us with a greater return on our investment.
The Results
Since opting to use Distribution Unlimited, Klaklak Photography has enjoyed a phenomenal week-over-week growth in phone calls and booking conversions — including an increase in online clicks and a 45 percent boost in overall sales with a 400% return on our overall investment. The distribution delivery and the strategies put together by the team at Distribution Unlimited and our own internal marketing team has made this campaign a major success, helping to further accelerate the growth of Klaklak Photography.
Chris Duff, Managing Director, Klaklak Photography
