An Edinburgh-based photographer who specialises in family portraits was launching a new studio and wanted to raise awareness and boost sales from the launch of his new venture.
We worked with him to determine who his ideal clients were and used our demographic software to locate the demographic types that most closely matched the profile of his ideal client. Using this information we identified where those people were most likely to live and delivered 14,000 leaflets into those highly targeted areas.
The photographer booked 51 jobs asa direct result of this campaign and made £38,000 of new business … a fantastic ROI in anyone’s eyes!
