The benefeits of precise targeting
This case study explains how we were able to help a client to ensure that their leaflets were distributed to areas where people would be most receptive to the service they were offering. It shows how careful targeting can improve response rates and also help minimise wastage. Read more…
The true cost of targeting the wrong audience
We recently worked with a client who had been using the Royal Mail to distribute their marketing materials. Among many of their ‘rules’, the Royal Mail only ever distribute to an entire post code area. The ‘advantage’ is that they are cheap, at least on the face of it. This case study will show that the perception of using a low cost distribution service is very often badly wrong as this case study will show. Read more…
Where are your ideal customers?
We recently distributed leaflets for a company who specialise in selling novelty items to the consumer market. As part of our consultation process we always discuss what our clients are trying to achieve with their distribution and help them to target the most appropriate areas. During this consultation, it transpired that the client had records of over 11,000 customers who had bought from them. Read more…
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